Celta Vigo rejected the Hammers opening offer of £27m for the striker. If the Galician club are to enter talks, the Londoners must trigger Gomez’s £35m release clause. West Ham hope to reach a compromise valuation with the Spanish club, but the impending Premier League buying deadline weakens their negotiating hand.
The club’s owners continue to back new boss Manuel Pellegrini in the transfer window with more than £100m spent so far. The Hammers signed eight players so far this summer, including Ryan Fredericks and Jack Wilshere who were both free transfers.
However, the squad is expected to be trimmed further with Sam Byram, Cheikhou Kouyate, Michail Antonio, Edimilson Fernandes and Reece Oxford marked for sale.
Gomez netted 18 times last season as Celta rose to 13th place in La Liga, finishing 7th in the division’s top goalscorer list. The 21-year-old has seven international caps to his name and was a member of the Uruguay squad which reached this summer’s World Cup quarter-finals.
Pellegrini is also in the hunt for another midfielder and wants that resolved before the transfer window closes next week.