The Spain international wants a Juventus homecoming after scoring 15 goals in 46 appearances in his first season in English football. Seven goals in his first eight matches hinted at a previously well-hidden potency in front of goal, but six in the next 38 games gave rise to the questions many asked when he moved to south-west London.
Chelsea are ready to oblige his desire to rejoin the Bianconeri by letting it be known they are prepared to negotiate a fee. Morata joined the Blues from Real Madrid last summer in a £53m deal.
It was the end of a disastrous saga for the Champions League finalists who hoped to turn around a quick deal when they exercised a buy-back option. At the time, they wanted to sign Paul Pogba, 25, who eventually ended up at Manchester United after an almost farcical summer.
Morata’s sale would fund that but Real’s demands proved too high for the English game in 2016 and the received £10m less last summer.
Now, the 25-year-old desires a return to northern Italy, which is fast becoming his spiritual home. However, Paris St-Germain are reportedly interested in refreshing their forward line with Edinson Cavani, 31, close to the end of his prolific Ligue Un career.
From Chelsea’s perspective, the news is most welcome. While Juve could hold them to ransom, PSG can begin a bidding war and they may come close to recouping the €70m paid last year.